When speaking of influential figures in Swiss business leadership, one name that continues to gain prominence is Daniel Broglie. Over the years, he has established himself as a visionary leader, shaping the future of trade, business strategy, and corporate management within Switzerland and beyond. Known for his dynamic role as Chief Sales Officer at CHROMOS Group AG and more recently as President of the Swiss Trade Federation (Handel Schweiz), Broglie embodies a blend of tradition, innovation, and forward-thinking leadership.
Early Career and Entry into CHROMOS Group
Daniel Broglie’s professional journey reflects both ambition and long-term vision. He joined CHROMOS Group AG in 2006, a company with deep roots in technology solutions, packaging, imaging, and life sciences. Within just a few years, he rose to management leadership, taking over the operational helm of Chromos AG in 2010. His sharp acumen for sales, customer relations, and international expansion quickly positioned him as a central figure in the company’s success story.
CHROMOS has long been recognised as a bridge-builder between manufacturers, suppliers, and clients across Europe, and Broglie played a significant role in expanding its influence. His approach to leadership—focused on partnership, innovation, and problem-solving—helped strengthen CHROMOS’ standing as a trusted provider of cutting-edge solutions in its field.
Leadership at CHROMOS Group
As Chief Sales Officer (CSO), Broglie has been instrumental in driving the commercial strategy of CHROMOS Group. His role goes beyond sales; it involves long-term relationship-building with clients, creating synergies between partners, and ensuring that the company consistently adapts to technological shifts. His leadership style has often been described as collaborative yet determined, with an emphasis on finding sustainable solutions in an ever-evolving business landscape.
Under his stewardship, CHROMOS has expanded its presence at major international exhibitions such as DRUPA 2024 and Labelexpo 2025, where the company showcases its most advanced technologies. These platforms not only strengthen CHROMOS’ visibility but also demonstrate Broglie’s commitment to positioning the company at the forefront of industry transformation.
Election as President of Handel Schweiz
A major milestone in Broglie’s career came in June 2025, when he was elected President of Handel Schweiz (Swiss Trade Federation). This role places him at the heart of Switzerland’s trade and commerce policies, representing the interests of a vast number of businesses across the country. As President, his responsibility extends beyond corporate management into advocacy, policy shaping, and strategic direction for the wider Swiss trade community.
Handel Schweiz plays a crucial role in ensuring the competitiveness of Swiss businesses, advocating for policies that encourage innovation while protecting economic interests. Broglie’s election to this position is a testament to his credibility, experience, and ability to inspire trust among industry leaders.
A Visionary Approach to Business and Trade
Daniel Broglie’s leadership is characterised by a forward-looking mindset. In his public commentary, he often stresses the importance of adapting to changing times—whether it be through embracing digitalisation, prioritising sustainability, or encouraging more flexible workplace structures. For instance, during the post-pandemic period, he emphasised the value of collaborative work environments and the role of in-person interactions in driving innovation and trust.
His philosophy combines pragmatism with ambition. Rather than chasing short-term gains, Broglie advocates for strategies that ensure resilience and long-term success. This perspective is especially important in the fast-paced global trade environment, where businesses must constantly balance stability with growth.
Contributions to Swiss Economy and Business Culture
Switzerland is renowned for its stability, innovation, and strong export-driven economy. Leaders like Daniel Broglie are essential to sustaining this reputation. By guiding CHROMOS Group’s international presence and representing Swiss trade interests through Handel Schweiz, Broglie contributes directly to the nation’s economic growth.
His efforts have helped foster stronger ties between Swiss companies and global markets. Moreover, his leadership reflects the broader values of Swiss business culture: precision, reliability, and a commitment to excellence. At the same time, he has championed modernisation, ensuring that Switzerland remains competitive in industries heavily influenced by rapid technological progress.
Advocacy for Innovation and Sustainability
One of the hallmarks of Broglie’s leadership has been his advocacy for innovation and sustainability. He recognises that the future of trade and business cannot rely solely on traditional practices. Instead, companies must embrace new technologies, from automation to data-driven decision-making, and prioritise environmentally responsible practices. His vision for CHROMOS and Handel Schweiz includes encouraging members and partners to adopt strategies that align profitability with ecological responsibility.
This emphasis on sustainability resonates with the expectations of modern consumers, who increasingly demand transparency and ethical business practices. By pushing these values forward, Broglie not only strengthens the organisations he leads but also contributes to a more responsible global business environment.
A Collaborative and People-Centred Leader
Those who have worked with Daniel Broglie often describe him as approachable, engaging, and deeply committed to people. While he excels in strategic leadership, he is also attentive to the experiences of employees, clients, and partners. His belief in collaboration ensures that diverse voices are heard and integrated into decision-making processes.
This approach has proven vital in navigating complex challenges, from market disruptions to geopolitical uncertainties. By cultivating trust and openness, Broglie ensures that his teams and partners feel both empowered and aligned with broader goals.
Future Prospects and Legacy
Looking ahead, Daniel Broglie’s influence is set to grow. As President of Handel Schweiz, he will play a pivotal role in shaping Swiss trade policy, guiding businesses through challenges such as digital transformation, climate change, and shifting global supply chains. Within CHROMOS Group, his leadership continues to drive growth, innovation, and international expansion.
His legacy will likely be defined by his ability to blend tradition with modernity. While grounded in Switzerland’s business values, he has demonstrated a clear vision for adapting to the demands of the 21st century. In doing so, he has positioned himself not only as a corporate leader but also as a national figure in trade and business advocacy.
Conclusion
Daniel Broglie stands as a remarkable example of modern business leadership. From his early days at CHROMOS Group to his election as President of Handel Schweiz, his journey reflects determination, vision, and an unwavering commitment to progress. His leadership philosophy—anchored in collaboration, innovation, and sustainability—offers valuable lessons for business leaders worldwide. As Switzerland continues to navigate an increasingly complex economic environment, Daniel Broglie’s role will remain vital in ensuring that the nation retains its reputation for excellence, resilience, and forward-thinking growth.
